Home Care Institute Network Advertising Policy
Home Care Institute may accept advertising on the Home Care Institute and Home Care Pearls websites (“Home Care Institute Network”) from third parties (“Advertisers”), which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as “Advertisements” or “Advertising”). In addition, as used in this policy, the terms “Advertising” and “Advertisements” include third party banners, modules, links, microsites, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising. The following guidelines have been established by Home Care Institute to govern various aspects of Advertising on properties within the Home Care Institute Network, which include websites directed to consumers, which we refer to in this Policy as the “Home Care Institute Consumer Properties,” and websites and mobile applications directed to healthcare professionals, which we refer to as the “Home Care Institute Professional Properties.”
The guidelines in this policy govern issues like acceptance of Advertisements by Home Care Institute, how Advertisements are displayed on the Home Care Institute Network, and the removal of Advertisements from the Home Care Institute Network. Home Care Institute has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the Home Care Institute Network. Home Care Institute may change this policy at any time in its sole discretion by posting a revised policy to the applicable Home Care Institute Property.
Home Care Institute has sole discretion for determining the types of Advertising that will be accepted and displayed on the Home Care Institute Network, and under no circumstances will Home Care Institute’s acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
There are certain categories of Advertisements that Home Care Institute will not knowingly permit on the Home Care Institute Network at any time. These categories include but are not limited to the following:
- Illegal, ‘objectionable’, ‘ineffective’ and/or ‘dangerous’ products (Home Care Institute reserves the right to determine what is ‘objectionable’, ‘ineffective’ and/or ‘dangerous’)
- Fraudulent, deceptive, illicit, misleading or offensive material
- Material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the Home Care Institute Network
- Weapons, firearms, ammunition, or fireworks
- Pornography or related themes
- Tobacco use of any kind
- The simulation of news or an emergency
- Material that directly advertises products to or is intended to attract children under the age of 13
- Media or messages for or that reference “M” rated video games or content
- Unreasonable, unlikely or extraordinary product or service claims
- Media messages or imagery that strobe or flash
- Media or messages that contain unsubstantiated “miracle” weight loss or other exaggerated claims of cure
- Advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
Home Care Institute recognizes and maintains a distinct separation between Advertising and Home Care Institute’s editorial content. All Advertising on the Home Care Institute Network will be clearly and unambiguously identified. Home Care Institute will not allow any Advertising on the Home Care Institute Network that is not identified with the label of “Advertisement”, “From Our Advertiser”, “Information From Industry” or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser.
A click on an Advertisement may only link the end user to the Advertiser’s site or to relevant sponsored content area on a Home Care Institute Property.
As described in the “Ads by Google” hyperlink in the Ads by Google section on applicable Home Care Institute Consumer Properties Search pages, these “Ads by Google” are Advertisements that have been purchased by companies that want to have links to their websites appear adjacent to search results in response to specific terms.
Home Care Institute reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising from the Home Care Institute Network. Home Care Institute cannot provide any assurances that Advertisements will perform without error on all platforms, including websites and mobile applications.
It is the Advertiser’s responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising within the Home Care Institute Network (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. Home Care Institute will not monitor compliance with such laws and regulations. However, Home Care Institute reserves the right to review all Advertising for compliance with applicable laws and regulations and, if Home Care Institute becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, Home Care Institute may remove the Advertising from the Home Care Institute Network.
No Advertising on the Home Care Institute Network shall include any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a “Pixel”) or shall place any beacons, cookies or other information collection devices on the browsers of users of the Home Care Institute Network unless expressly approved in writing by Home Care Institute. If Home Care Institute approves the inclusion of a Pixel in an Advertisement, then unless and only to the extent that such approval contains an express exception, (i) Advertiser may not use such Pixel to collect any personally-identifiable information (PII) with respect to any Home Care Institute user, (ii) no such Pixel can be flash or object based, (iii) the Pixel can be blocked and any cookie placed can be deleted by user browser settings, (iv) Advertiser will not link any non-PII that it collects to any PII that it may have from any other source and (v) Advertiser will not update any existing profile or create any profile in its database based on any data collected on the Home Care Institute site, including the fact that someone is a Home Care Institute user or any information derived from the information in the referring URL.